Welcome to Sporty Group

Sporty Group is one of the leading provider of fitness and training services in Norway.

Family Group team employees
Family Group Person Training

Welcome to Sporty Group

Financial calendar

Sporty focuses on enchancing the customer experience to create Norway's most satisfied members

Strategic Objectives

Market leader

Becoming the leading player in Sporty's selected geographical clusters with growth in new clubs both through organic growth and M&A.

High satisfaction

Ensure great customer and employee satisfaction through fitness clubs with relevant and modern equipment, motivating group classes and overall high cleanness.

Digitalization

Taking a leading role in digitalization of the industry to deliver the best customer experience and operational excellence.

One identity: Sporty

Implementation of one single brand name and working towards a common culture and realization of operational synergies.

In numbers

81

Clubs

125 000+

Members

1300+

Employees

Growing Greener, together as a Family

At Family Group, we see planet care as family care. We're committed to nurturing both our well-being and the environment for future generations. Our sustainability journey is more than a goal — it's a collective mission that unites us as a global family.

Learn more
Family Group and Sustainability
We are Family Group

About Sporty Group

Sporty, we're more than just fitness centers

We're a community united by the belief that health and well-being are the foundation of a happy life. Founded on the principles of inclusivity, support, and excellence, we've been dedicated to providing comprehensive fitness solutions for over a decade.

Our journey began with a simple idea: to create a space where everyone, regardless of age or fitness level, feels welcomed. Today we continue to champion this vision, offering a diverse range of classes, cutting-edge equipment, and personalized training programs—all designed to inspire, challenge, and support our members in achieving their health goals.