About Family Group

About us

Our three unique brands are united in their mission to inspire, empower, and transform. Find your perfect fit with us and join the family where your best self awaits.

About Sporty

Sporty Group is one of the leading provider of fitness and training services in Norway with 89 clubs, 1300+ employees and 129 000+ members.

We welcome everyone at Sporty, and give our members access to all our clubs, with a simple membership model. We have state-of-the-art studio facilities, offering flexible one-on-one training options alongside an extensive variety of group sessions driven by superior programming. Our team of expert trainers delivers personalized guidance and tailored support so you can thrive in every aspect of your fitness pursuits. We also prioritize digital engagement by offering online programs and virtual tools, ensuring you can continue your progress even when you’re unable to visit our facilities. Through ongoing research and a commitment to innovation, we strive to remain the industry’s most forward-focused fitness provider.

Board

Management

Story

Through acquisitions and organic growth, Sporty has grown to 129 000+ members within short time.

2018

Stamina Trening acquired.

2019

Stamina Trening merges with Family Sports Club

Trygve Hagen becomes CEO and initiates restructuring and investments in equipment and systems.

2022

Aktiv365 is acquired

Adding 9 fitness clubs.

2023

Aktiv Trening is acquired

Adding 19 fitness clubs.

2023

Two more clubs aquired

Kongsberg (francihse) and Notodden

2024

Sporty24 acuired

Adding 21 fitness clubs.

2025

February - rebranding to Sporty

January - April: 4 new clubs aquired

2025

June - Pro Gym, Family Kristiansund Løkkemyra and Averøy aquired

Adding 7 fitness clubs.

Board

Story

Through acquisitions and organic growth, Sporty has grown to 113 000+ members within short time.

2018

Stamina Trening acquired.

2019

Stamina Trening merges with Family Sports Club. Trygve Hagen becomes CEO and initiates restructuring and investments in equipment and systems.

2022

Aktiv365 is acquired, adding 9 fitness clubs.

2023

Aktiv Trening is acquired, adding 19 fitness clubs. KMT (previously franchise) and Notodden Trening

2024

Sporty24 acquired, adding 21 fitness clubs.

2025

Rebranding to Sporty. 15 more clubs acquired.

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